Cappius Technologies to showcase Customer Insights at HYSEA Annual Summit

Cappius Technologies, a US based Big Data Analytics & Digital Business Transformation company is selected to showcase “Customer Insights” at HYSEA Annual Summit & Awards on 23rd March 2017 at CyberCity Conventions, Hitec City, Hyderabad.

Customer Insights is a data science & artificial intelligence (AI) based platform that implements analytics services to help businesses acquire, develop and retain their customers. Customer Insights is part of Customer Experience Management (CEM) and is defined by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty, and advocacy.”

“Cappius’ Customer Insights platform helps to interpret the trends in customer buying behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit,” said Amit Babaria, CEO, Cappius Technologies.

“We are very excited to showcase Customer Insight platform that aims to understand why the consumer cares for the brand as well as their underlying motivation and desires that trigger their attitude and actions,” said Surya Putchala, Global Head – Big Data Analytics, Cappius Technologies. He added, “Customer Insights platform provides decision makers Impact Assessment, Customer Lifetime Value, Propensity Modeling, and various Cross-sell & Up-sell Analysis to strengthen the business.”

HYSEA (Hyderabad Software Enterprise Association) brings together startups, established product and service companies, and the investor community to celebrate the rise startups in Hyderabad. With young and upcoming startups getting a boast, the startups count in Hyderabad is now believed to be around 1800 and growing. HYSEA focuses on Designing Intelligence, exploring Design, Automation, Intelligence and its impact on how future technologies will evolve.

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About Cappius Technologies Inc. (www.cappius.com)
Cappius helps global customers with Digital Business Transformation by offering services and solutions using BI & Big Data Analytics, Data Science and Enterprise Applications. With our innovative solutions like Customer Insights, Sales Analytics and Service Center Analytics we provide you actionable insights for effective customer acquisition, engagement, and retention.

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