Data Analytics

Due to the advances in technology, the ubiquity of information, digital marketplaces and e-commerce aggregators, increasingly markets have become customer

Many organizations invest a significant amount of money in attracting customers, expecting them to spend with the organization for years.

I am happy to start writing these blogs. Enough ink (rather keystrokes) has been spent writing about Hadoop, NoSQL and various

In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors are always evolving. It is critical, therefore, that the next