Highlights segmentation for improved audience targeting. Explores methods like demographic, psychographic, and behavioral segmentation. Emphasizes continuous data analysis for campaign
TL;DR Rule-based segmentation categorizes customers using predefined criteria like demographics and behavior. It helps tailor marketing strategies and improve targeting.
TL;DR Highlights targeted marketing strategies tailored to specific customer groups. Explore how understanding segments improves product offerings and customer experiences.
Due to the advances in technology, the ubiquity of information, digital marketplaces and e-commerce aggregators, increasingly markets have become customer