The customer is a US-based education firm having offices globally in various countries. The customer wanted to identify high-value leads from thousands of lead data. Anblicks implemented a predictive marketing analytics solution and improved the lead conversion rates.
Increase lead acquisition and conversion rates using Artificial Intelligence Implemented Lead Segmentation, Lead Scoring, Channel Attribution, Visa analysis, and Pricing recommendation models leveraging a well known data science platform. 1 2
Predictive Marketing Analytics
Summary
Customer Solution
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Customer Benefits
Discounting and Pricing optimization – improved profits by $12M per year
Predictive Visa analysis resulting in higher student enrollments