The client is India’s leading insurance provider with a customer base of over 70 million and with more than 1 Lakh Crore sum assured. Anblicks redesigned its existing legacy website with a modern application by enhancing the D2C (Direct-to-consumer) buying journey for various insurance product lines.
Anblicks redesigned legacy insurance website on AWS Cloud for improved user adoption and reduced maintenance costs. 1 2 3
Enhanced D2C Buying Journey for Insurance Products on AWS Cloud
Summary
Our Solution
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Customer Benefits
Reduced 35% maintenance cost by consolidating the technology stack with modern architecture on AWS Cloud.
Reduced the user drop-off rate by 20% by identifying the user journey patterns.
Improved the user adoption online using the intuitive user interface and mobile application.